Develop and Execute Marketing Plans - Create marketing strategies that integrate online and offline channels to support business goals and product campaigns.
Expected Result: Launch timely, targeted campaigns that contribute to brand growth and client acquisition.
Coordinate Cross-Channel Campaigns - Manage digital marketing (e.g. social media, email, website) and offline efforts (e.g. events, print, POS) in sync with product and sales teams.
Expected Result: Ensure consistent messaging and stronger engagement across all client touchpoints.
Produce and Manage Marketing Content - Develop promotional materials, campaign messages, and educational content tailored to financial products.
Expected Result: Deliver compelling and compliant content that improves product understanding and drives action.
Monitor Campaign Performance and Reporting - Track key performance metrics, analyze results, and recommend data-driven improvements.
Expected Result: Improve ROI and effectiveness of marketing activities through continuous optimization.
Ensure Brand and Regulatory Compliance - Work with compliance and product teams to ensure all materials meet brand guidelines and financial regulations.
Expected Result: Maintain high trust and zero compliance violations in all marketing communications.
What we're looking for
Minimum of Bachelor’s Marketing or related fields.
5 Years in Marketing. Financial/Insurance fields will be a plus.
